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Migration and Home Affairs

The Redirect Method (TRM)

United Kingdom
Target Audience
Online communityYouth/pupils/studentsViolent extremists
key themes association
Alternative and counter narrativesInternet and radicalisation
Peer Reviewed practice


Moonshot CVE

Moonshot CVE is a social enterprise specialising in countering violent extremism and other online harms. We design new methodologies and technologies to enhance the capacity of our partners to respond effectively to the threats posed by harms such as violent extremism, disinformation, and gender-based violence, online and offline.

Project description

The Redirect Method (TRM) was developed in 2016 by Moonshot CVE in partnership with Google. It is deployed via online platforms such as YouTube and Twitter, as well as specially designed websites. It provides compelling and credible counter and alternative messages to online users attracted to harmful content, as well as opportunities to engage with local intervention providers.

It focuses on users searching for, or engaging with high-risk extremist content, and offers them specially curated video playlists, web content and/or access to intervention services.

TRM challenges harmful online content using both existing content made by global communities, and new content, often created in partnership with local organisations, in the local language, and designed to resonate with the interests of the at-risk audience.

Since TRM was launched, Moonshot CVE has partnered with governmental and non-governmental stakeholders in over 39 countries and over 24 languages, who have deployed it in response to all forms of hate and violence.


Typical deliverables include:

  • regular reports
  • dashboards and other analytical products
  • infographics
  • presentations

Contact details


Moonshot CVE
4th Floor
18 St Cross Street
London, EC1N 8UN
United Kingdom

Contact person: Ross Frenett
E-mail | Website

Read the full practice

26 MAY 2021
The Redirect Method (TRM)
(213.42 KB - PDF)