Further reading
http://www.superhighways.org.uk/documents/view/factsheets-and-guides/NGO_Handbook_(Eng)_.pdf
https://counterspeech.fb.com/en
http://services.google.com/fh/files/misc/10fundamentals.pdf
Campaigning on Twitter: handbook for NGOs
10 fundamentals of a creative strategy on YouTube
Dissemination strategies and online multi-platform networks [RAN]
Counter-speech on Facebook [Demos]