The RAN Communication and Narratives working group (RAN C&N) has promoted the GAMMMA+ model since December 2017 as a practical guideline for carrying out effective alternative and counter narrative (AN /CN) campaigns.
Since then, the GAMMMA+ model has served practitioners from all over the European Union as a tool when planning and implementing communications campaigns.
After two years and based on feedback and insights from practitioners at the RAN C&N Academy in November 2019, it is time to update the model in the format of this expost paper. Read more