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Migration and Home Affairs

RAN C&N Effective Narratives: Updating the GAMMMA+ model, Brussels 14-15 November 2019

The RAN Communication and Narratives working group (RAN C&N) has promoted the GAMMMA+ model since December 2017 as a practical guideline for carrying out effective alternative and counter narrative (AN /CN) campaigns.

Since then, the GAMMMA+ model has served practitioners from all over the European Union as a tool when planning and implementing communications campaigns.

After two years and based on feedback and insights from practitioners at the RAN C&N Academy in November 2019, it is time to update the model in the format of this expost paper. Read more


PDF Paper (also available in French and German)