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Live Webinar, 31 March 2020


Want to improve the effectiveness of alternative and counter narrative campaigns?

Join RAN practitioners for a live webinar on the GAMMMA+ model

The RAN Communication and Narratives working group (RAN C&N) has promoted the GAMMMA+ model since December 2017 as a practical guideline for carrying out effective alternative and counter narrative campaigns in the prevention or countering of violent extremism (PCVE). The GAMMMA+ model comprises the following key elements: Goal, Audience, Message, Messenger, Media, Action + Monitoring and Evaluation. It combines key elements and lessons learned from RAN C&N meetings with an overview of relevant research. The model aims to help practitioners to increase the impact of their campaign, be it online and offline.

GAMMMA+ also addresses the risks of well-intended campaigns doing harm by entering a field of political or social polarisation or conflict without being aware of the potential unintended negative consequences this may have.

Alexander Ritzmann (RAN C&N co-chair |Brandenburg Institute for Society and Security (BIGS)) and Lieke Wouterse (RAN Staff) will present the GAMMMA+ model. They will focus on each element of the model to explain the planning, implementation and evaluation of alternative and counter-narrative campaigns. Every element will be illustrated through a fictional example of a campaign. At the end of the webinar, they will answer questions from the audience.

Target audience:

First-line practitioners, non-governmental organisations (NGOs) and civil society organisations (CSOs) who are not yet familiar with the GAMMMA+ model and who want to know more about setting up an effective alternative or counternarrative campaign for the prevention or countering of violent extremism (PCVE).

Book a spot

The webinar will be held via the platform Zoom on 31 March, 10am CET.

It is expected to last around 90 minutes.

Register here. You can register until the webinar starts.

Watch the Webinar