The overall goal of the Counternarrative Campaign for Preventing Radicalisation (CICERO) between 2019 and 2021 was the development and implementation of a counter-narrative communication campaign. The campaign’s aim was to prevent radicalisation leading to violent extremism through civil society engagement actions, such as organising “train-the-trainers” workshops. The campaign targeted specific stakeholders to enhance the ability of civil society to detect and cope with radicalisation leading to violent extremism. What’s more, CICERO developed a methodology for evaluating the effectiveness of the campaign.
The CICERO target audience was composed broadly of young individuals in Belgium, Italy, and other EU Member States, who are vulnerable to being radicalised by extremist ideologies, messages and narratives spread from different types of extremist groups. Therefore, the target audience was mainly population at risk of 1) Islamist radicalisation; 2) far-right radicalisation; 3) far-left radicalisation; 4) far single-issue radicalisation. The project acted mainly online, via social media, while face-to-face activities had a special focus on the neighbourhood Molenbeek in Brussels, Belgium.
The key outcomes of the project are listed below.
- The SHAREDCODE social media campaign was mainly based on multilingual visual content (mostly video). The campaign ran for 10 months. The created visual materials are available for use by other initiatives (campaigns, trainings, etc.) that share the project goals and values.
- Six train-the-trainer webinars, involving over 150 attendants (experts, practitioners, students and researchers) covering the different types of radicalisation tackled by the project.
- A collective painting action (CODETHEWALL), launched with a vernissage and leaving a permanent mural painting in Molenbeek, Brussels.
- Three public face-to-face events (project launch, CODETHEWALL vernissage in Brussels; SHAREDCODE music festival and workshops in Bordeaux).
- Background structured information, made of 1) an analysis of online Islamist, extreme-right and extreme-left narratives; 2) a target audience analysis; 3) a list of experts, local leaders and other relevant CSOs representatives.
- Twelve national and international events, participated by project partners and one scientific paper published.
- An experimental methodology for evaluating the campaign’s effectiveness.
This paper follows a briefing structure, in which it will present a summary of the campaign, the achievements of the project and the lessons learned on online campaigning in PCVE. It will also provide the links to some of the campaign messages.
- Publication date
- 8 July 2021
- Directorate-General for Migration and Home Affairs