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Migration and Home Affairs
Country
Sweden
Target Audience
Youth/pupils/studentsVictims of terrorismFormers
key themes association
Alternative and counter narrativesVulnerable youth and youth engagement in P/CVE
Peer Reviewed practice
No
Year
2019

Organisation

Muzicadelic Entertainment

Is a non-profit organisation since 2007 that works through culture to facilitate integration, promote community building, and combat discrimination and extremism.

Our specific area of expertise is that we use participation in culture as a tool to highlight diverse stories and narratives and stimulate people to become global citizens who fight against racism, hate crime and defend human rights.

Our work wants to highlight that art can be used to create a better world. We also want to promote capacity building and competence development for underprivileged youth.

We are also involved in human rights projects where we have created the first report on the living conditions in Umeå for the African diaspora community 2017 and our aim is to also create international projects.

Type of Organisation: NGO

Project description

The aim of this project is to create counternarratives by a video campaign and a “call to action” campaign to counteract far right and Islamist extremism propaganda on social media.

The project will be a three-country cooperation between Belgium, Italy and Sweden. Belgium and Sweden have faced horrific terrorist attacks and we wish to counter further attacks and act proactively concerning the case of Italy.

The aim is to challenge the definition of who the hero and villain are in the narrative that is formatted by the extremist propaganda. The terrorist groups use this propaganda to incite fear, revenge and hate.

This is how innocent civilians are killed as they see them as the villain and themselves as the hero. The fundamental thing we want to do is to change the story by changing the image, to be able to halt recruitment and foster behaviour change.

Our target group is at-risk teens and the public, with the aim to boost civic engagement in projects for at-risk teens through the call to action campaign named #Eurotopia. The videos will be divided into seven from Sweden, seven from Belgium and seven from Italy and disseminated through social media such as Facebook, Twitter and YouTube.

During the final phase of the project, we will showcase the campaign at the Google Centre (or other suitable venue) in Brussels, and in the context of events linked to the Cannes Film Festival in France and the Oscars in the United States — to enhance exposure and dissemination.

We see that this project has the potential to spread to all the European countries to create a united voice and start a behaviour change revolution.

Deliverables

The project will create 21 short films, a music video and a trailer.

Contact details

Address

Wallingatan 34
111 24 Stockholm
Sweden

Contact person: Cecilia Gärding
Telephone: (+46) 073 506 3129
Email| Website

Read the full practice

Eurotopia
English
(165.25 KB - PDF)
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