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Migration and Home Affairs

In 2017, RAN organised 27 training sessions around Europe for civil society organisations. Each session covered the skills and knowledge needed to develop online counter and alternative narrative campaigns.

The training material is available in 20 EU languages.

Training material

Všeobecné publikace26 květen 2021
Creating online campaigns around counter and alternative narratives

Training seminar Civil Society Empowerment Programme

Available in other EU languages: BG|CS|DA|DE|ET|EL|ES|FR| FI|HR|HU|IT| LV|PL|PT |RO|SK| SV.

Creating online campaigns around counter and alternative narratives
English
(23.77 MB - PPTX)
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Všeobecné publikace26 květen 2021
Campaigns

This paper aims at helping you to follow the essential steps for a successful campaign. We recommend that your campaign should be aimed at helping people change their perspective or behaviour.

Available in other EU languages: BG|CS|DA|DE|ET|EL|ES|FR| FI|HR|HU|IT| LT|LV|PL|PT |RO|SK| SL|SV.

Campaigns
English
(491.25 KB - PDF)
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Všeobecné publikace26 květen 2021
Lessons learned

This input is based on interviews with 53 CSOs from Europe and beyond, who ran a total of 56 large and small alternative or counter narrative campaigns. The interviewees wanted to share their lessons learned with fellow CSOs.

Available in other EU languages: BG|CS|DA|DE|ET|EL|ES|FR| FI|HR|HU|IT| LV|PL|PT |RO|SK| SL|SV.

English
(402.51 KB - PDF)
Stáhnout
Všeobecné publikace26 květen 2021
Target audience

HOW TO identify THE PEOPLE YOU WANT TO REACH

You will already have a pretty good idea who you want to reach with your messages when you consider launching a campaign. But how much do you really know about the people you want to reach out to, have a discussion with or even help change their mind?

Available in other EU languages: BG|CS|DA|DE|ET|EL|ES|FR| FI|HR|HU|IT| LV|PL|PT |RO|SK| SL|SV.

English
(826 KB - PDF)
Stáhnout

 

Check out more tips and tricks on launching and running an online campaign tackling radicalisation and violent extremism below:

Library

Video – Creativity in counter-narratives [Against Violent Extremism]
Video – Counter-narratives and social media [Against Violent Extremism]
Video – What is a counter-narrative? [Against Violent Extremism]
Four ways to counter ISIS propaganda more effectively [Brookings Institution]
Starting points for combating hate speech online [Council of Europe]
Counter-speech on Facebook [Demos]
Avoid the pitfalls of counter-narratives [Danish Institute for International Studies]
Countering hate on Facebook
Who matters online: measuring influence, evaluating content and countering violent extremism in online social networks [International Centre for the Study of Radicalisation and Political Violence]
The Impact of Counter-Narratives [ISD]
Counter-narrative monitoring & evaluation handbook [ISD]
The counter-narrative handbook [ISD]
Hate beneath the counter speech? A qualitative content analysis of user comments on YouTube related to counter speech videos [Journal for Deradicalization]
Lessons learned – what to do and what not! [RAN/EFD]
3 campaigns – which one is right for you? [RAN/EFD]
How to identify the people you want to reach [RAN/EFD]
Checklist on monitoring and evaluating a campaign [RAN]
Dissemination strategies and online multi-platform networks [RAN]
Get inspired! Campaigns from the CSEP network [RAN]
One-to-one digital interventions [RAN]
Counter narratives and alternative narratives [RAN]
Dos and don’ts of involving formers in PVE/CVE work [RAN]
Campaigning on Twitter: handbook for NGOs [Twitter]
10 fundamentals of a creative strategy on YouTube [YouTube]

Keeping the campaign going: