Report title in the original language
Beyond anger: the populist radical right on TikTok
Description:
The study examines how populist radical right parties and leaders use TikTok as a platform for strategic political communication aimed particularly at younger voters. It analyses visual de-demonisation and positive emotional appeals, showing how radical right actors adapt their messaging to the affordances of short-form video platforms and use optimistic or value-based content to reshape their public image.
Related topic:
New Technologies and the Online Dimension
Link:
Language:
English
Date:
15-07-2026
Proposed by:
PPHS
Source:
Albertazzi, D.; & Bonansinga, D., 2024